Our Story

Who-Rae for a partner that delivers new standards of creativity in product design, supply and marketing! Working closely with retail partners and vendors, Who-Rae Pty Ltd brings to market new ranges and products across all categories. These products are innovative, exciting and new – bringing smiles to the faces of consumers and retailers.

Who-Rae is setting new standards in the creation, development, design, packaging and merchandising of products.
Who-Rae is an environmentally committed company.

Ray Pawsey (Managing Director) has built successful supplier/retail partnerships for over 30 years and has brought countless exciting products to market. As Managing Director of Auto Fashions (prior to its sale to Pennzoil-Quaker State in 2000), Ray delivered successful programs and products to major retailers throughout the world. Another one of Ray’s great strengths has been his ability to identify opportunities overseas, developing world first products that continue to be sold by the world’s largest retailers.

Ray is excited about the market opportunities today for creative products and ranges, and the prospects for highly successful retail partnerships. His focus is especially on new product development. All of our products are proudly designed in Australia.